Intertextuality

Intertextuality is a sophisticated literary device used in writing. In fact, it is a textual reference within some text that reflects the text used as a reference. Instead of employing referential phrases from different literary works, intertextuality  draws upon the concept, rhetoric or ideology from other texts to be merged in the new text. It may be the retelling of an old story, or you may rewrite the popular stories in modern context for instance, James Joyce retells The Odyssey in his very famous novel Ulysses.

This picture from Family Guy is one of the many examples of intertextuality.